Recent Work

Key highlights as Senior Director of Marketing & Partnerships include:

Brand Marketing:
- Leading full-funnel brand campaign management across all channels – owned, earned, and paid.
- Owning integrated marketing calendar + driving alignment across internal and external stakeholders.
Product Marketing:
- Driving the end-to-end execution and GTM strategies for 10+ product releases across 4 new verticals in 1 year.
- Partnering with product stakeholders to implement data-driven product positioning and messaging strategies, ensuring consistency across all customer touchpoints.
Partnerships:
- Launching co-branded influencer product collaboration that became the brand’s 2nd best-selling SKU within 90 days of launch.
Paid Marketing:
- Setting channel KPIs and goals, supporting creative production, and managing agency partners to hit MER and ROAS goals.

Key highlights as Director of Marketing & Partnerships include:

Brand Marketing:
- Programming and executing integrated marketing campaigns across all channels, including but not limited to email, social, influencers, affiliates, paid, PR, and events.
Growth:
- Driving key initiatives that grew revenue from 0 to 8-figure run rate in 1 year.
- Pioneering new marketing channels, unlocking an incremental 7-figure revenue stream from SMS and affiliate initiatives.
Product Marketing:
- Leading GTM for new product launches – guiding product positioning, messaging, and channel-optimized content strategies (12+ products).
Partnerships:
- Executing brand and influencer partnerships both on and offline to maximize brand affinity and grow our audience.
XFN Collaboration & Management:
- Reporting directly to the CRO, working cross-functionally with Operations, Tech, and Creative to bring campaigns to life, and new products to market.
- Overseeing in-house team members and external agency partners across all marketing functions, ensuring strategy alignment and performance.

Inquire to learn more about Katie’s background HERE.