Katie

Weinstock

ABOUT KATIE

Katie Weinstock is a Los Angeles-based brand and product marketer with a decade of experience leading creative, insights-driven marketing campaigns across all customer touchpoints – owned, earned, and paid.

Specializing in DTC brand marketing and management, Katie has a proven track record of maximizing brand affinity, channel growth, and revenue across the lifestyle, wellness, F&B and tech categories. 

BRAND PREVIEW

My Girl Wellness

Vejo

Stories & Seasons

Coming soon!

Inquire about other brands Katie has worked with HERE.

EXPERTISE

  • ■ Integrated marketing campaigns across all customer touchpoints – owned, earned, and paid

    ■ Brand positioning and messaging + ensuring consistency across all channels and stakeholders

    ■ Partnerships with brands and influencers that maximize brand reach and build loyalty

  • ■ Customer and competitor research + key persona development

    ■ Insights-driven product positioning and messaging strategies

    ■ Channel-optimized GTM plans

    ★ 25+ product launches across skincare, nutrition, hormone health, gut health, energy, hangover, and intimate health.

  • ■ Channel growth across email, SMS, and social

    ■ Creation of high-quality, relevant, and brand-aligned content across all channels

    ■ KPI monitoring, reporting & optimizing

  • ■ Strategy direction across Meta, Pinterest, and Google Ads + management of external agency partners to hit ROAS goals

    ■ Influencer and affiliate program management + growth

  • ■ Strategic product partnerships–including co-branded product launches and limited-edition releases

    ■ Partnerships with brands and organizations on cause-related marketing campaigns

    ■ Co-branded product bundles, digital cross-promotion campaigns, and events with aligned brands that increase brand visibility and grow audiences

    ■ Partnerships with influencers and industry thought leaders on content series’, panel discussions, and virtual events

    ★ End-to-end execution of co-branded product launch that became the brand’s 2nd best-selling SKU within 90 days of launch.

  • ■ Internal team management across marketing and creative

    ■ External agency partner management across performance and PR

    ■ Cross-functional collaboration with Operations, Tech, Creative, and Product to ensure alignment and bring campaigns to life